Tuesday, August 31, 2010

Fresh the Movie: Upcoming Viewing!

Have you seen "Food, Inc."?

Did you walk out of the theater feeling bummed?  Yeah, me too, kind of.  Don't get me wrong, I enjoyed the film and I do think everyone should see it -- the message is certainly powerful -- but it wasn't an altogether hopeful film.

"Fresh" has often been called the antidote to "Food, Inc."  While the latter focuses on the overwhelming power of and problems with industrial agriculture, "Fresh" is gentler, folksier, and brings with it the solutions and ideas for positive change.

It features the regular cast of characters you're used to hearing from (Joel Salatin, Michael Pollan) and some you aren't.  Off topic:  how strange is it that all the characters are male, while all the film makers are female? 

"Fresh" hasn't seen a wide theater release in these parts, but you now have a chance to see it for yourself.  On Thursday, September 9th, the UVA Food Collaborative  and Hereford Residential College will host a viewing of "Fresh" at 7pm at Clark Hall.  Admission is free (!), and the film will be followed by a panel discussion featuring community members involved in our local food movement.  More details here.  Hope to see you there!


  1. I have been waiting for a local viewing- I will look inot this for sure!